Trade Marketing

UB’s products are available through many retail outlets. UB works closely with its retail customers by offering them advice on merchandising as well as consumer insight into relevant product categories.

Crisps and snacks
The total Bagged Snacks market is currently worth £2bn and continues to grow. The UB portfolio is responsible for 17% of total sales and includes top performing brands like McCoys, Hula Hoops, Mini Cheddars and KP, which customers expect to find in-store. When customers are buying bagged snacks, they will either be looking for a handypack to eat there and then, a bigger multipack to take home and enjoy later or perhaps use as part of a balanced packed lunch. UB can provide category advice on how to maximise sales through getting the right range, the right layout and the right location in-store.

Biscuits
The total UK Biscuits market is worth £2bn. The UB biscuits portfolio is responsible for more than 30%  of total  biscuit sales and includes top performing brands like the McVitie's range  and McVitie's Jaffa Cakes which customers look for on the biscuits fixture. UB can provide category advice on how to maximise sales through getting the right range, the right layout and the right location in-store.