Trade Marketing
UB’s products are available through many retail outlets. UB works closely with its retail customers by offering them advice on merchandising as well as consumer insight into relevant product categories.
The total UK Biscuits market is worth £2bn. The UB biscuits portfolio is responsible for more than 30% of total biscuit sales and includes top performing brands like the McVitie's range and McVitie's Jaffa Cakes which customers look for on the biscuits fixture. UB can provide category advice on how to maximise sales through getting the right range, the right layout and the right location in-store.