Jacob's
Using a unique and innovative technique Jacob’s Cream Crackers have been, and remain, the classic cracker brand using the same special baking techniques used in 1885, to make crackers with a distinctive crispy outside and slightly softer textured centre, and a classic yeasty dough flavour. And today, Jacob’s Cream Crackers remain the fastest selling crackers in the UK.
With Jacob’s the Number 1 brand in crackers, the range of today is much broader than just Cream Crackers. Jacob’s offer a full range of crackers for every occasion and topping, including Choice Grain multigrain crackers, the Cornish Wafer puff crackers and classic Water Biscuits baked to a dark, nutty finish.
With the current renewed interest in high quality cheeses and local farm produce, Jacob's Biscuits for Cheese assortments are selling more and more every year and all year round in different pack sizes.
Since UB bought the Jacob’s business and brand in September 2004, there has been renewed focus on developing this classic crackers brand.
The savoury biscuit and snacks range acquired by UB in 2004 also includes well known favourites such as Club, Iced Gems, Fig Rolls, Cheddars and Twiglets, and a number of successful licensed brands such as Tuc, Ritz, Hovis crackers and Fortt’s Bath Olivers. The full range, combined with UB’s existing savoury biscuits business such as Carr’s, makes UB the no 1 manufacturer in UK savoury biscuits.
In 2006 the Jacob's range was relaunched with a new pack design and the introduction of Jacob's Light Cream Crackers, High Fibre Cream Crackers and Jacob's Digestive for Cheese.
New for summer 2009 - New Jacob's Snack packs are a convenient new pack designed either to be eaten outside the home and on the run, or to keep biscuits fresh within the home. There are three different packs avaiable: Jacob's Cream Crackers, Jacob's Variety Pack and Cheddars.
Brand history
W & R Jacob’s Ltd was founded by brothers William and Robert in 1851. The first Cream Cracker was produced in 1885 in a Dublin factory. Between 1914 and 1958 Jacob's grew, expanding in England with the building of the Aintree factory near Liverpool. In 1982, Nabisco bought Associated Biscuits (formed in 1969 with the merger of Jacob's and Associated Biscuit Manufacturers Limited). In 1989, the company was renamed as The Jacob's Bakery Limited and acquired by B.S.N. (Danone). In 2004 Jacob's was acquired by UB.
Brand facts
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Brand fact 1
Jacob’s Cream Crackers are 125 years old in 2010!
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Brand fact 2
Can you remember the jingle “If you like a lot of chocolate on your biscuit join our Club!”?
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Brand fact 3
The first Club Biscuit was launched in 1919.