Verkade
Over the 50-plus years of its existence, Sultana has become a star brand under the Verkade name and other classics include San Francisco, Maria, Knappertjes, Café Noir, Nizza and Sprits.
In recent years the Verkade biscuits portfolio has been successfully extended from the ‘classical’ range with biscuits from United Biscuits overseas, such as Digestives from England, BN from France and most recently Délichoc from Belgium.
The Verkade brand is also present in France, with the Fruit & Form range and Verkade Bio range.
Brand history
Founded in 1886 in Zaandam in the Netherlands, starting off mainly with the production of bread and rusks, Verkade has brought a wide range of delicious biscuits and chocolate to Dutch consumers ever since. The Verkade brand is known by nearly all Dutch consumers, who have appreciated Verkade classics since childhood.
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Brand fact 1
Verkade chocolate holds the No 2 position in the Dutch chocolate confectionery market (bars and tablets).