Phileas Fogg
Phileas Fogg, the iconic snacks brand with truly authentic flavours, is returning to retailers' shelves with a great fanfare in 2009. This new premium range of delicious savoury crisps, tortillas, poppadoms and nuts will be supported by national TV advertising to tell the nation that Phileas Fogg is back.
To bring the return of Phileas Fogg to consumers' attention, it has a complete packaging redesign to increase stand-out on shelf and create a strong brand identity. The £2m TV campaign will salute the return of this snacking legend and emphasise the brand’s commitment to the sourcing of authentic ingredients and flavours.
Phileas Fogg is renowned for its true authenticity, offering exotic flavours from around the world. Quality is paramount, with superior ingredients and seasonings being sourced globally to ensure the most authentic taste experience. As part of UB’s ongoing pledge to improving health credentials, this range is free from artificial flavours and colourings and contains no MSG.
The range will be available in the following sharing variants:
- Mexican Sweet Chilli Flavour Crisps
- Sea Salt & Indonesian Black Peppercorn Flavour Crisps
- Irish Cheddar and Onion Chutney Flavour Crisps
- Sour Cream & Mild Mexican Chilli Flavour Torillas
- Salsa with Mexican Chilli Flavour Tortillas
- Indian Red Chilli Poppadoms
- Roasted & Salted Brazilian Cashews
- Roasted & Salted Persion Pistachios
- Roasted & Salted American Nut Mix (almonds, pecans, jumbo peanuts)
Brand history
Phileas Fogg is perhaps the UK's most characterful snacking brand. Opened by four entrepreneurs in March 1982 as Derwent Valley Foods, in the unlikely location of a portacabin in Consett, the company aimed to provide the first adult premium snacks in the UK, with a brand distinguished by its authenticity and quality. Built around the phrase 'Finest Food from around the World' the team developed an array of appetisingly tasty snacks and this, together with quirky advertising, made Phileas Fogg an icon of the late 1980s and early 1990s.
This early and continued commitment to quality and innovation has helped shape the company's culture and success. The site has now grown into a large factory location with a workforce of approximately 180 full-time employees.
To achieve the ambition of providing a range of snacks that were genuinely new and authentic, every element was explored, from the use of highest quality ingredients to the highest standards of safety, hygiene and quality. For some years the packaging was regarded as the company's most striking form of advertising. Successful and award winning advertising campaigns have, over the years, developed the brand's sense of humour, quirky and innovative reputation – as well as putting Medomsley Road, Consett firmly on the map!
From the outset, Phileas Fogg aimed for the highest standards of quality, investing in the latest technology, to lead the market in terms of packaging, product development and the continued use of the finest ingredients to achieve the required authentic flavours.
In March 1993, Phileas Fogg was acquired by United Biscuits and is now incorporated in our snacks range.