Delacre

 

Delacre is well known for its wide range of indulgent biscuits in both France and Belgium. The core of the Delacre product portfolio consists of various high quality biscuit assortments, in which luxury chocolate biscuits dominate. Well known Delacre assortments are Tea Time, Collection Chocolat and the value-for-money assortment, Namur.

Both Delichoc (Family Treat) and Cigarettes Russes (targeted for use with desserts) take individual positions in the Delacre portfolio and have high brand awareness amongst consumers in both markets.
 
In 2002 Delacre started an aggressive NPD programme involving successful launches appealing to two identified major consumer trends,  Treat Enjoyment and Snacking. Recent successful NPD launches under the Delacre brand are Fou de Chocolat and Croustillants.
 
In February 2008, Delacre launched a new range of crackers called Kanapé. Great as aperitifs, Kanapé can be eaten alone or spread with cheese, guacamole, taramasalata or whatever you like. There are four unique flavours to discover and enjoy.
 

 

Brand history

Established in the 1870s, Delacre was first known for its Belgian chocolate. Thanks to Charles Delacre’s use of only the finest ingredients the company's reputation led to an appointment as purveyor to the Belgian Royal House in 1879 and again in November 2005.

In the 1890s the Maitres Patissiers of Delacre applied their ‘Savoir Faire’ to making fine biscuits covered with their own rich chocolate. Soon their biscuits became so popular, Delacre began to produce them exclusively, with the same demanding quality standards that made their chocolate famous.

Acquired by UB in 1998, the Delacre brand has quickly gained a reputation as a specialist in adult biscuits though impactful communication on its core biscuits and recent innovative launches (for example, Fou de Chocolat in October 2002). Today’s Maitres Patissiers Delacre keep using their inventiveness to create new indulgent chocolate biscuits that even younger consumer praise.
 

www.delacre.com