Brand releases

Twiglets celebrates its 80th Birthday in sociable style

Date: 26-01-2010

Twiglets celebrates its 80th Birthday in sociable style

 

United Biscuits UK (UBUK) a leading manufacturer of snacks, biscuits and cakes, is pleased to announce the winner of its online Twiglets Appreciation competition. The brand launched the campaign to tap into students’ love of the bagged snack through social media and to celebrate the brand’s 80th birthday.
 
‘80 days of Twiglets Appreciation’
Launched in 1929, Twiglets reached its 80th birthday in 2009 and celebrated the occasion with the launch of the 80 days of Twiglets Appreciation. Consumers were encouraged to share their love of the cult snack by creating a poem, song or skit expressing their love of Twiglets and sending it to twiglets.appreciation@googlemail.com.
 
Reaching over 63,000 people through the social media sites Twitter and Facebook, the competition received numerous entries, with the winner, Kim Allen, penning a short but catchy poem that was selected by the Facebook community, along with the runners up.
 
Kim has been awarded a weekend break in St Andrews for her and three friends during the St Anza, Scotland’s annual poetry festival, to celebrate her poetic talents and three runners up were awarded £200 worth of music gift vouchers. The winning poem and all other entries can still be viewed on the Twiglets Facebook page at www.facebook.com/twigletsappreciation.
 
Helen Warren-Piper, Marketing Director Bagged Snacks at UBUK commented: “Twiglets has always been a brand that provokes discussion and Facebook and Twitter provided the perfect platforms for us to encourage students to tell us why they love them. This campaign has allowed us to connect with a number of dedicated Twiglets fans that are out there and find out more about their love for the brand.”

 

  1. McVitie’s Penguin cuts the calories and refreshes its p,p,p,packaging

      McVitie’s Penguin cuts the calories and refreshes its p,p,p,packaging   United Biscuits UK, a...

    Date: 31-08-2010

    more»

  2. UBUK launches hot new McCoy’s curry promo to help retailers grab some Rogan Dosh

      United Biscuits UK, a leading manufacturer of biscuits, snacks and cakes, is launching a new McCoy’s promotion on its...

    Date: 23-08-2010

    more»

  3. Limited edition ranges launch just in Slime for a Spooky Halloween

      To help retailers capitalise on the extra sales opportunities at Halloween, McVitie’s Cake Company, part of United Biscuits...

    Date: 18-08-2010

    more»

  4. UBUK launches new Jacob’s range to offer retailers a slice of the dough

      United Biscuits UK, a leading manufacturer of...

    Date: 26-07-2010

    more»

  5. McVitie's to reward Consumer loyalty with launch of the McVitie's VIP Club

      United Biscuits UK, a leading manufacturer of biscuits, snacks and cakes, is set to launch its first ever consumer biscuit...

    Date: 20-07-2010

    more»

  6. Phileas Fogg - The Official Snacks Sponsor of Gastro Alfresco

      United Biscuits (UBUK), a leading manufacturer of biscuits, snacks and cakes is pleased to announce that Phileas Fogg will be the...

    Date: 28-05-2010

    more»

  7. Cheesey does it – UBUK focuses on Cheddars to further grow Savoury Biscuits market

      United Biscuits UK, a leading manufacturer of biscuits, snacks and cakes, is introducing a wave of activity on its Cheddars brand...

    Date: 12-07-2010

    more»

  8. United Biscuits offer retailers a share of the profits with launch of £1 Price Marked Packs

      United Biscuits a leading manufacturer of snacks, biscuits and cakes, is launching a new range of...

    Date: 21-06-2010

    more»

  9. go ahead! races to aid Cancer Research UK

      go ahead!, a leading United Biscuits (UBUK) brand, is becoming an official partner of Cancer Research UK’s Race For Life...

    Date: 18-05-2010

    more»

  10. Launch of new McVitie's Medley Biscuit and Cereal Bars

    United Biscuits UK, a leading manufacturer of biscuits, snacks and cakes, is launching McVitie’s Medley, an...

    Date: 10-05-2010

    more»

  11. New Advert for Dunk or Not Campaign

    McVitie's have a new Ad to support their promotional event "Dunk or Not?" (March-May). The new McVitie's ad celebrates that we are a...

    Date: 15-03-2010

    more»

  12. McVitie’s Cake Company thinks BIG with the launch of its full-sized Croissant

      McVitie’s Cake Company (MCC) is pleased to be launching a McVitie’s Croissant with a chocolate flavoured filling, in...

    Date: 04-05-2010

    more»

1 2