Brand releases

Sport Relief Hoopathon Hula Hoops onto TV Screens

Date: 02-02-2010


 

United Biscuits is delighted to announce Hula Hoops is back on TV from the 8th February to publicise its exciting partnership with Sport Relief. The TV advertising will run for six weeks to promote the 16 Hula Hoops Hoopathon events that will take place on Sunday 21st March alongside the flagship Sainsbury’s Sport Relief Mile Events.
 
Finger Puppetry with Ben Fogle
The new 30 second advert follows the same style as the award winning finger puppet ads that ran throughout the summer of last year. The new creative sees presenter and all round adventurer Ben Fogle master hand puppet hula hooping to Harry Belafonte’s Shake, Shake, Shake Senora as well as loosening up his own hips to encourage the public to sign up to their local Hula Hoops Hoopathon for Sport Relief at www.hulahoops.com.
 
Ben Fogle has previously risen to the challenge to raise money for Sport Relief by taking part in a boxing match with former Eastenders actor Sid Owen in 2004, which he won in round three.
 
Further marketing support
The Sport Relief partnership will include an on-pack donation mechanic that sees UBUK donate £1 every time consumers donate £1 or more to the campaign via text or online using the barcode on special Sport Relief packs. The campaign will also be supported by in-store activity, consumer PR and a host of digital initiatives including a You Tube take over and a Hula Hoops channel as well as interactive display advertising on major sites. To take part in the Hula Hoops Hoopathon, consumers simply have to log onto www.hulahoops.com and register at their nearest event. The aim is to set a new world record for the most people hula hooping in different locations at the same time.
 
Helen Warren-Piper Director of Bagged Snacks at United Biscuits said: “We are delighted to be partnering with Sport Relief, and Ben Fogle is the perfect fit thanks to his family friendly appeal, commitment to charity and love of active pursuits. Sport Relief shares the same family values as Hula Hoops and we are sure that the two-month campaign will resonate with consumers to help us to raise as much money as possible for this great cause. The new advert maintains Hula Hoops’ fun loving appeal and will no doubt drive demand of the snack which is already popular amongst families. Retailers therefore need to be stocked up at all times to take full advantage of the increased sales and profit opportunities.”

 

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