Media release archive

UBUK spices up McCoy’s sales with its latest curry promotion

Date: 09-05-2011

UBUK spices up McCoy’s sales with its latest curry promotion

 

United Biscuits UK, is launching its latest McCoy’s on-pack promotion to spice up Man Crisps sales. McCoy’s is teaming up with the British Curry Club to offer consumers two main curry dishes for the price of one with every pack of McCoy’s purchased. UBUK is also launching two new limited edition curry packs to support the promotion and to further drive sales for retailers.
 
Multipack feature = multiple sales
Consumers can participate in the promotion from May until November 2011, which targets the brand’s core target audience of men. While last year’s promotion was featured only on handy packs, this year’s promotion includes handypacks and multipacks to drive sales in both grocery and convenience outlets. The promotion will be featured across 50 million packs in total.
 
To take up the offer, all consumers have to do is follow three simple steps:

1. Visit www.mccoys.co.uk  to find their nearest participating curry house.

2. Call the restaurant to make a reservationor order their takeaway, mentioning the McCoy’s offer.

3. Present their voucher on arrival to claim their free curry. Vouchers validSunday to Thursday only. Max 2 vouchers per party/order.

To find out which restaurants are participating in the promotion, consumers can log on to www.mccoys.co.uk to find the nearest one that is taking part.
 
Spicy limited editions
To support the promotion and provide retailers with extra sales opportunities, McCoy’s is launching a limited edition curry-flavoured range. Available now, McCoy’s Mighty Madras and Rogan Oh-My–Josh are available in 50g handy packs at an MRRP of 63p.
 
Helen Warren-Piper, Marketing Director of Bagged Snacks, commented: “McCoy’s continues to go from strength-to-strength and has grown 8% in the last year, which is in no small part down to the success of the curry promotion we introduced in September last year. The promotion drove £1 million in incremental sales, which demonstrates just how well consumers responded to the promotion. We’re introducing two spicy new variants to test the strength of the nation’s taste buds and help to drive further sales for retailers, who should stock up now to capitalise on the opportunity.”

 

 

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