Media release archive

Mud Runners get "Jaffa Caked" for Charity

Date: 18-04-2011

 

MORE than 600 people got down and dirty for a great cause on Sunday.
 
In the heart of the Portadown countryside, professional athletes, casual joggers and people who are just a bit bonkers enjoyed a muddy brilliant experience at the McVitie’s Jaffa Cakes Mud Madness – the ultimate off-road challenge through fields, bogs and ponds - and raised thousands of pounds for Marie Curie Cancer Care.
 
Competitors came from far and wide to take part in this year’s wacky race at Foymore Lodge as Northern Ireland, the Republic of Ireland, Great Britain and Europe were all represented.
 
A newly married couple from Cork enjoyed a mucky start to their honeymoon while a group of surgeons swapped their ultra clean operating room for the extremely dirty Mud Madness course.
 
This year’s race was bigger and better than ever before and organiser Johnny Davis was thrilled with the event's success.
 
“We had a fantastic turn-out for this year’s Mud Madness with a variety of runners travelling from across Ireland and as far afield as Germany to take part," he said.
 
“From teams of work colleagues, women's groups, couples, sports clubs and individuals, everyone mucked in to create a fun and competitive event. We also raised much-needed funds for Marie Curie Cancer Care which of course was the most important aspect of the day," said Johnny.
 
Andrew Baxter, Marketing Manager for McVitie’s Jaffa Cakes added: "McVitie’s Jaffa Cakes has been the lead sponsor of the popular Mud Madness race for the third year running and it is now a highlight in Northern Ireland’s alternative sporting calendar and a great day out for the supporters. We are proud to be associated with such a fun and active event that raises money for a worthy cause.
 
I want to congratulate everyone who took part in this year's race and hope they enjoyed the essential finish-line fuel of Jaffa Cakes and a cup of tea! We look forward to welcoming all competitors back to our muddy marvellous event next year!" 

 

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