Brand releases

Popular Penguin flavour stands alone to help

Date: 26-01-2010

 

United Biscuits UK (UBUK) a leading manufacturer of snacks, biscuits and cakes, has today announced the launch of its Penguin Mint variant in a stand-alone 9-pack, to sit along-side the recently launched Penguin Orange, and of course Penguin’s iconic Milk Chocolate range. The launch of the popular flavour (which is not just a Limited Edition), will offer retailers the opportunity to add further sales to the growing Chocolate Biscuit Bar (CBB) Category and capitilise upon the combined strength of the Penguin brand and popularity of Mint Chocolate biscuits. Penguin Mint and Orange were formerly available in an established 18 Variety-pack but have been re-launched as stand-alone 9-packs in order to increase consumer appeal to drive further growth. The mint variety (filled with delicious mint-flavoured chocolate cream) is available now to retailers at an MRRP of £1.53 per 9-pack.
 
Chocolate, Orange and now Mint!
Mint joins Penguin Orange 9-Pack which was launched in September 2009. CBB’s is the largest category within the Sweet Biscuits market, worth £375m at RSV and growing at +5% p.a. Penguin is the No.2 brand in this segment worth £33m and growing ahead of the category at +8%. An exciting year of activity and support is planned for Penguin, so it is recommended that retailers stock up now on all Penguin variants to take full advantage of the profit potential afforded by this exciting growth brand.
 
Sarah Heynen, Sweet Biscuits Marketing Director at UBUK, commented, “Adding the Mint 9 pack to the Penguin portfolio was a natural progression as the flavour has proved hugely popular within the Variety Pack helping to grow the brand to over £33m RSV.
 
Second Largest Chocolate Biscuit Brand in UK
“Now the second largest chocolate biscuit brand in the UK, 2010 promises to be an exciting year for Penguin, with much activity to ensure the brand remains front of mind with consumers. We would recommend that retailers stock up now to take advantage of the potential incremental sales brought about by the new Mint variant.”

 

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