The United Biscuits (UB) strategy is to drive long-term sustainability in the business; sustainable performance for UB encompasses three key areas:
- Financial: Delivering superior financial returns every year.
- Environmental: Minimising our impact on the environment.
- Community: Engaging with our consumers, employees and local communities to improve and promote health and wellbeing, education, skills development and the support of charities.
UB is one of the world’s pre-eminent branded snacks businesses. We produce some of the best known and loved sweet and savoury snacks, with products ranging from biscuits and crackers to cakes and savoury snacks. Our unrivalled portfolio of brands has been meeting consumer needs for well over 100 years and includes such favourites as McVitie’s, Jacob’s, Carr’s, McVitie’s Jaffa Cakes, Mini Cheddars, go ahead!, Verkade, Sultana, BN, and Delacre.
UB holds leading or strong number two positions in its core markets of the United Kingdom, the Netherlands, France, Belgium and Ireland. Moreover, our brands and products have global appeal. We have a rapidly growing international business unit serving consumers from North America to the Middle East, Africa, and Australia.
UB seeks to drive sustainable performance in all it does. This includes delivering consistently on our promise to consumers, serving our customers, developing and engaging actively with our employees, delivering superior financial results to our owners year in year out, minimising our impact on the environment and interacting constructively with the communities in which we operate. We are investing in the future whilst delivering results today.